Board Spotlight: Beauty Expert Holly Moore!
We are so excited to highlight Holly Moore who has been a member of The Foundation for Living Beauty Board of Directors since 2018!
Holly Moore is currently the Vice Chair of The Foundation for Living Beauty Board. Her public health background, specifically in relation to women with cancer, and her expertise in the beauty and skincare industry have been an extremely valuable addition to Living Beauty!
As an organization for women with cancer, we know the side effects that certain cancer treatments, like radiation, can have on the skin, including sensitivity, redness and even burns. We also know the potential negative impact that certain chemicals and ingredients can have on our bodies whether we are ingesting them in food or absorbing them through skincare. Holly’s background helps the foundation connect with different skincare and beauty brands that share our understanding of the importance of self-care through beauty products as a form of wellness, and the desire to cater to the unique needs of an immunocompromised population such as women with cancer. Recently, Holly was featured in an online publication in Oprah Daily called “What ‘Clean Beauty’ Means Now.” You can read the article here.
Holly at an event with our corporate sponsor Stella McCartney.
We asked Holly a few questions about her role with Living Beauty and her amazing contributions to the beauty industry. Keep reading to learn more!
What made you want to be a part of the Living Beauty board?
While studying for my Master’s in Public Health in 2011, I took a class on women’s health policy, and I dedicated most of my class research to understanding the socioeconomic impacts of cancer on women in the United States. I was fortunate to have a supportive professor who encouraged me to map the policy landscape of this disease by analyzing what support networks and research groups existed, along with their missions. During this mapping process, I noticed a significant gap in groups that focused on the emotional and social well-being of women going through the experience of cancer. Specifically, organizations that sought to empower through education as a way of uplifting women.
Flash forward seven years; I had the privilege of meeting Nancy Davidson, Executive Director of The Foundation for Living Beauty. When Nancy walked me through the mission and vision for Living Beauty, I couldn’t help but feel that this was the missing organization I had been searching for. I immediately volunteered my time and any resources I could share. Several conversations later, Nancy invited me to join the Board in 2018, and I’ve been honored to support Living Beauty ever since. In 2023, I’m proud to have been appointed Vice Chair of the Board.
How has the “clean” beauty industry changed in the past few years since you started The Ingredientist, and what makes you excited about the future of the beauty and skincare industry?
Regarding industry change, the short answer is: it’s complicated! I started in the entrepreneurial and “indie” beauty sector, but I don’t tend to associate with the term “clean” anymore. That’s not to say that I look down on it nor underestimate the power of claiming “clean” as a movement, but as a conscious and science-backed concept, it’s misused and diluted as it’s gone mainstream. I wish that weren’t the case because it ruins the original intention behind “clean” for everyone, which at a minimum, is to signal to consumers that the formulas are vetted against environmental health touchpoints for safety.
From a regulatory perspective, there is no universal legal definition of “clean,” so it is entirely up to the brand’s interpretation of the term, which can breed consumer confusion from company to company. From an ethical perspective, the term is sadly often utilized by brands in a marketing act called “greenwashing,” or when “clean” formulation, standards, and sustainability claims are false or misleading.
The Ingredientist is a science-driven branding and product development consultancy. I embody the equivalent of a Director of Product Development for multiple brands. When it comes to vetting a new client match, rather than rely on the term “clean” to determine alignment, we go beyond to look at the “business ingredients” of the brand ranging from their mission, vision, supply chain, products, marketing, and education. Across the brand’s “business ingredients,” we look for a commitment to progressive principles, which determine quality, ethical, and sustainability standards.
All this is to emphasize why it’s so important to have brands rooted in cosmetic science. I ensure that the science is authentically communicated across the “business ingredients”, in particular when it comes to product positioning, marketing, and education. Founders, executives, chemists, and marketers can speak different languages, so translation across stakeholders becomes a key priority for me to get everyone aligned.
I’m most excited about technology in beauty and its implications for ingredient sustainability and skincare solutions for various conditions. Microbiome research is a keen area of interest for me, and I think we will see some serious innovation happening there in the next few years. I’m hopeful for this research mainly for promising solutions related to caring for immunocompromised skin, which can be the case for many people going through the experience of cancer.
Can you tell us about your involvement with facial spa, Cheeks + Co., and the inspiration behind the face serum you created called Tidalshift?
Cheeks + Co, a modern facial spa in Pasadena, CA (with more locations coming in 2023 and 2024), is redefining the spa experience by encouraging each client to reclaim “a space for you.”
Cheeks + Co is the first public-facing product development partnership for The Ingredientist. So I’m thrilled to talk openly about the immensity of work that went into the branding, product formulation design, and ingredients chosen. Over 16 months leading up to the launch in December 2022, I worked directly with the Founder, Tina Uzzardi, to conceptualize the skincare brand and create a product pipeline that physically embodies the spa’s mission and gives people the tools to further self-care at home through skincare.
Before I jump into the product, I want to touch on the inspiration behind the brand. When Tina and I landed on the concept, it was an “aha” moment! We kept returning to what it means in a modern scenario for our skin to face the elements daily, especially in a rapidly changing world as far as climate is concerned. Themes of strength, resilience, adaptability, and momentum were constantly on our minds. Then we zeroed in on the extreme biodiversity of California as a way to illustrate the variety of elements we can weather in quick succession (plus, Tina is a California native). Within two hours in California, you can go from below sea level in a hot, arid desert to freezing conditions at over 6700 ft elevation in the mountains. Tidalshift, the debut product, was realized in understanding how climate fluctuations and environmental stressors affect the skin. #facetheelements is the brand hashtag for that reason. Plus, each product in the line will have assigned geo-coordinates as a fun discovery moment that leads to an iconic place in California that inspired the product creation.
Tidalshift, inspired by McWay Falls in Big Sur, is an ocean-blue, skin-strengthening serum that provides foundational benefits for all. It works by helping to fortify the skin barrier function and delivering an intense protective panel of antioxidants that help to safeguard against stressors. Tidalshift replenishes the dermal reservoir with ceramides, amino acids, phytonutrients, and essential fatty acids. Lastly, it replaces three types of serums (hydrating, antioxidant, and brightening) by combining them into one incredible super-serum through advanced formulation. Tidalshift is designed for the momentum of modern life and having the skin strength to weather it. It’s got a beautiful, uplifting scent called “Lavender by the ocean.”
We are so grateful for Holly and her commitment to Living Beauty! You can learn more about her work by visiting www.theingredientist.com.