The Foundation fo Living Beauty is excited to Introduce “Beauty is . . .”, a collaboration between G.H. Wilke & Co. Jewelers and Goldsmiths and Living Beauty! G.H. Wilke & Co. Jewelers is an amazing company located in San Gabriel co-owned by the fabulous Tracy Wilke.
Tracy and The Foundation for Living Beauty teamed up to feature Living Beauties as models for G.H. Wilke and Co.’s jewelry! Over the next few weeks we will be sharing on our social media beautiful photos taken by photographer Rebecca Little of our women wearing the stunning jewelry. Rebecca, a long-time Living Beauty supporter, specializes in photographing women and making them look and feel beautiful in front of the camera. These images evoke the true beauty and strength of women and each image will include a quote about what beauty means to each Living Beauty.
All of the jewelry featured is one of a kind and a portion of jewelry sales from now until Mother’s Day will be donated to The Foundation for Living Beauty in support of our mission to educate, uplift and empower women with cancer!
We spoke with Tracy Wilke about the beautiful jewelry and what inspired her to partner with Living Beauty to showcase it!
Tracy Wilke, Co-Owner of G.H. Wilke & Co. Jewelers and Goldsmiths
FFLB: How were you first introduced to Living Beauty and what drew you to our mission?
Tracy: I found out about the Foundation for Living Beauty through an introduction by Joan de Souza to Nancy Davidson. Nancy was engaging and so fervent in her goals for the organization to help women in ways that truly addressed deep needs. Nancy and I met for coffee and I felt strongly that I should find a way to help and partner with her.
FFLB: What was the inspiration behind partnering with Living Beauty to showcase your beautiful jewelry?
Tracy: We all know women with a cancer experience. Two of the most frequent points I hear are the intense loneliness of the diagnosis and the shock and terror at receiving it. The immune system needs to be bolstered and part of that is a mental attitude. Living Beauty envelopes the women with resources, encouragement, a safe and understanding place to vent, peer to peer advice, experiences and products that make them feel normal and positive.
Something I’ve seen for the many years I’ve been in jewelry is that women are self-conscious about their nails, their hair, their clothes and their general style. When I put beautiful jewelry on them they explode with excitement and joy. I thought it would bring joy to these ladies as well.
FFLB: How do you think modeling this jewelry and having their photos taken impacted the Living Beauties who participated?
Tracy: Jewelry is transformative. People self-purchase or give jewelry as a connection – whether to the past, the present or the future. The women were all thrilled to be wearing beautiful jewelry and some didn’t want to take it off. I was hoping that for at least a little time, the photoshoot would provide them a thrill of self-expression and documentation of that experience (the pictures). I think they went away feeling more aware of their own unique beauty.
FFLB: How did you decide what pieces would be featured in the campaign and could you tell us more details about the pieces of jewelry being featured?
Tracy: I asked Nancy to send me photos of the ladies and I spent quite a bit of time going through my jewelry to find pieces that seemed to highlight their essence. I looked at hair and clothing styles to try and determine what to bring out in each woman. It’s what I do here at the store – try to showcase the individual’s personality through the jewelry they wear.