Corporate Spotlight: stila’s Living Beauty, Sarah Lucero

Currently serving as Global Executive Director of Creative Artistry for stila Cosmetics, Sarah Lucero is without a doubt a #GoddessBoss. Given her rockstar status, charismatic spirit, and experience with The Foundation for Living Beauty, we asked if she’d be willing to chat with us to kick off our first corporate spotlight. We covered everything from yoga retreats to brow pens, and how The Foundation for Living Beauty serves as a source of community and strength for women journeying with cancer. Our conversation unfolds below.

How did you get involved with The Foundation for Living Beauty?

My friend Janice, who was the head of PR at stila at the time, had arranged this event. Women were getting their hair done and their makeup done by stila, and were getting totally pampered. At the time, I was still going through chemotherapy for breast cancer, so for me it was great that she had aligned stila with that group. I’m so grateful that she did that.

I know that Janice had wanted to align with an organization like Aime’s, which asked the question: for women going through this right now, how do we help them during or after their experience in a way that’s less stressful?

On that same day, I got to meet Aime, mingle around, and meet these amazing women who were getting their makeup done. It was an emotional experience for me, yet it was this interesting environment that was both healing and comforting at the same time.

With The Foundation for Living Beauty, Janice found this great opportunity, stila donated money, and then through me and my situation it was the perfect timing and organization to align with in every way. I’m incredibly grateful that it all came together.

How did The Foundation for Living Beauty help you during your journey with cancer, and how has it impacted you since then? 

Number one, it connected me with so many other women going through something similar, which was comforting and a relief to know, in a way. When you’re going through cancer—or even after—you don’t know how you’re feeling. Especially afterwards, everyone’s like, “Yay let’s celebrate, it’s over,” and you’re still facing it.

It’s very lonely, and having a community of women who understand that without having to say or explain it is a blessing. It’s a relief to know that it’s ok to feel that way, even if you can’t quite articulate it. The Foundation was a community of support and strength that I didn’t even think I needed.

Number two, the yoga retreats… Tari Prinster who leads them is such a gift. The retreats taught me how to navigate my body, learn to trust my body, and feel strong again without fearing surgery or scar tissue or feeling unsure about something.

Meeting people just through the retreat, having the classes, learning the basics of nutrition and which things to incorporate now—the knowledge is exceedingly important.

There are so many different ways The Foundation has helped me and is still helping me. It’s a completely new way of life, and when you’re exploring something new and unfamiliar, your confidence has been shot down. So everything is a little bit different. That’s hard in and of itself. Things change, but having The Foundation has helped me find my confidence again in so many ways, which is incredibly healing.

More than that, the retreats and programs they have—even if it’s just a one day makeover—remind me to take the time. Be in the moment. Look at what’s happened or is happening—don’t ignore it. It reminds me that healing is a process that takes time, however long it needs to take. I’m just realizing that now.

It’s all great, but the healing emotionally and mentally is a long time coming…which is ok! But knowing I have that support, it’s less scary. It may be unfamiliar, but it’s ok. I have a group of people I can ask or reach out to and not feel judged. If I want to know how to navigate something, see what they did in a particular situation, or share my own tips, it’s a safe space.

I also love when people do something that is missing or needed. A big corporation can’t find that little missing link, but these are the things that are important. They are right now, and your money is going toward something that is helping someone—whether they’re going through it, or after. It’s lifelong wellness.

And caregivers are an important thing too. These people have been around helping, and sometimes you forget about what they went through. There should be more for them, but there’s not.

What’s one stila product you can’t live without?

Number one, the brow color Stay All Day pen. It’s an eyebrow pen. I was actually able to lab-test that product, and product development gave me them when I was going through chemo. I got to test it, and it works! Now I use it every day, so I love showing women how to boost their brows naturally.

My other one is called convertible color. It’s a cream blush you can also use as lipstick. It comes in a compact, and gives your face a glow and your lips a flush. It’s definitely a makeup bag must-have.

Thank you, Sarah, for your support and willingness to share your story with us!


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